Podcast support
Podcast support
It’s true that a podcast alone won’t give your organisation star status. But it is a powerful tool that can put your organisation on the map, if you know how to use it wisely.
We’ve worked with the biggest podcasts in the Netherlands and learnt valuable lessons about how to make the most of podcasts.
Our experienced podcasters will support you throughout the preparation and recording process to ensure you deliver a top-class performance.
A podcast strategy that works: Grow your listener base and raise awareness
One of our secrets? The line-up.
If you invite guests who are well-known within your target audience, your listener numbers will, on average, shoot up by 200 per cent. This isn’t an empty promise, but a proven strategy.
After 15 years of running a successful marketing agency, Nico van der Zaan went on to build six podcast studios and launch well-known podcasts such as Eindbazen, Groeivoer and Leaders in Food.
We know exactly what works. We use podcasts strategically for businesses to build relationships with staff, suppliers and potential customers.
Ask a question or book a trial recording
Curious to find out what Podcast Jungle can do for your business? Then get in touch with us. The coffee’s ready!
- Experienced podcast coaching
- Easy parking
-
Free trial of the studio
- Ask a specialist questions directly
Guaranteed podcast success: from inspiration to impactful strategy
Nico, who is absolutely mad about podcasts, has built up a huge network in the podcasting world. He has devoured hundreds upon hundreds of podcasts on personal development, leadership and spirituality. And we’re now putting that knowledge to work for you.
We know what works and what doesn’t, and we’re keen to share that with your organisation. Because if you really want to make an impact with your podcast, you need to get it right. And we’re here to help you do just that.
Want to connect with your audience?
Podcasts are the best way to really connect with your audience. Because let’s be honest, who’s still sitting through those annoying adverts or those endless PowerPoint presentations? In today’s world, podcasts are the way to truly connect with your audience. No boring slides, just you sharing your vision.
Podcasts aren’t just another trendy fad; they’re a golden opportunity to reach your staff, suppliers and customers in a way that really resonates with them. But be warned: before you think you can just pick up a microphone and start talking, it’s worth bearing in mind the following:
Success isn’t just about what you say; it’s also about how you say it and who hears it.
Technical quality, the right speakers and a good promotional strategy
That’s where we come in. With over 15 years’ experience in marketing and podcasting, we know exactly how to get your message across effectively.
Our founder, Nico van der Zaan, has single-handedly set up six podcast studios, and is also the mastermind behind popular podcasts such as Eindbazen and Groeivoer.
Podcast success: Nico’s essential tips for a strong start
Your line-up of speakers is one of the key elements of a successful podcast. It’s no secret that listeners like to tune in to well-known names that pique their interest.
Do you really want to make an impact with your podcast? Then entertainment alone isn’t enough. Position yourself as the go-to expert in your niche by sharing valuable knowledge. This is your chance to establish yourself as a thought leader and inspire your audience.
A podcast with poor sound quality and an amateurish feel is simply no longer acceptable. Not only is it unprofessional, but you also run the risk of listeners tuning out quickly.
Fortunately, you don’t have to do it all yourself. With our experience and expertise, we’ll ensure your podcast sounds great and comes across as professional. Let us handle the technical side of things, so you can focus on sharing your vision and reaching your target audience.
Use social media, newsletters and other channels to spread your message. If you don’t get started on promoting your podcast, quite simply nobody will know you exist…
YouTube Shorts and social media posts are quick and easy to create. If you don’t do this, you’ll be playing catch-up. You can also use CPM ads (yes, we’re talking about engaging ads—not those annoying ones that everyone clicks away from straight away). These are short, catchy videos that keep people glued to your channel. If you miss out on this, you’ll miss out on growth.
Thanks to our years of experience, we know exactly what works and what doesn’t. We’ve worked with the biggest podcasts in the Netherlands and learnt valuable lessons about how to make the most of podcasts.
That way, you don’t have to promote your podcast yourself; we’ll help you set this up professionally. We’ve done this successfully for popular podcasts such as Eindbazen and Groeivoer.
Results of our podcast coaching
With our guidance, you’ll lay the perfect foundation for a successful podcast that makes an impact from day one. We’ll ensure that you not only know what to do, but that you see immediate results.
Just imagine potential customers hearing your expertise and vision whilst going about their daily lives. How much stronger would their trust in your organisation become?
A podcast is also a brilliant tool for internal use. Companies are increasingly using podcasts to keep staff informed, deliver training, or even to introduce new team members. It’s a super informal, accessible way to get a message across that really sticks.
Here’s what you can expect from our podcast
A clear concept from the start
We’ll help you develop a clear concept that perfectly aligns with your brand. That way, you’ll know straight away what the core message of your podcast is and how to convey it effectively to your audience.
Learn the tricks of the trade
Podcasting is more than just talking. We’ll teach you everything about the technical side, presenting, and how to create the right atmosphere. You’ll be given the tools you need to produce your first episode with confidence.
Bridging the gap between what you want to say and what people want to hear
It’s not just about what you want to say, but also about what your listeners want to hear. People are naturally drawn to stories, and we’ll show you how to turn your message into compelling stories that resonate with your listeners. This ensures that your podcast sticks in your audience’s memory. The more connected they feel, the more they’ll come back for more!
A strategic plan for your podcast
We’ll help you draw up a long-term plan that clearly sets out your goals and strategies. You’ll know exactly what you’re working towards, and what steps you need to take to grow your podcast.
Targeted production approach
We ensure that your podcast production runs smoothly. From drafting a script to choosing the best sound quality: you’ll learn how to produce each episode professionally and with a clear purpose.
Smart marketing strategies for growth
We give you the tools to grow your podcast. You’ve guessed it – data! We give you access to insights into listening behaviour and preferences, so you can make targeted adjustments. With this information, you’ll learn exactly what works and what doesn’t, enabling you to respond quickly to your audience’s wishes.
Frequently asked questions about podcast coaching
How does the collaboration begin?
We always start with an initial consultation. During this, we get to know you, discuss your goals and explore what makes your story worth telling. No standard questionnaire – just a genuine conversation.
What does the coaching or training session involve?
Before we start recording, we’ll walk you through how podcasting works. You’ll gain hands-on experience in the studio straight away, so that when your first proper recording day comes around, it won’t be your first time behind a microphone. Preparation is what makes the difference between a good podcast and a great one.
I’ve never done a podcast before. Is that possible?
That’s exactly when guidance is invaluable. We’ll make sure you feel at ease before the recording begins. No podcasting experience is needed – just a story worth telling.
As an organisation, where should I start?
It’s about identifying a collective problem faced by your target audience that you can solve. That’s the crux of it. A podcast only works if it genuinely helps someone and if you can build a community around it. It’s not just a broadcast channel, but a connection. Start there; only then should you consider the format and frequency.
I’m the CEO. My story is business-related – is that a problem?
Yes, as long as you keep it strictly business-like. We see it time and time again: CEOs who start by talking about their mission and vision come across as if they’re reading from a press release. What really resonates with people is the personal story – the decision that kept you awake at night, the mistake you made, what drives you morally. We’ll help you bring that to the fore. That makes you more powerful, not more vulnerable.
Who do you support?
We coach entrepreneurs, CEOs and experienced podcast hosts who want to take their podcast to the next level. We also have a network of hosts across a wide range of sectors, should you need someone to present your story in the best possible light.
What practical information do I need to know for a day of filming?
Make sure you arrive well in advance. We always set aside two hours for each recording session, so there’s no time pressure and you can warm up at your own pace. Recording a podcast with one eye on the clock doesn’t work – not for you, and the listener can tell too.
How do you make sure I feel at ease?
We take our time. No rush, no checklist. We only start when you’re ready. That’s not just a service – it’s essential for a good recording.
What does the support look like during the hospital stay itself?
We’re here for you. Not just technically, but in terms of content too. If a conversation gets stuck, we’ll steer it back on track. If the energy drops, we’ll step in. You’re not on your own.
Do you help us decide on the strategy?
Yes. We help you think through the format, the target audience, the positioning and the frequency. A podcast without a strategy is just audio on the internet. We ensure it becomes a tool.
Do you write scripts as well?
We help with preparing scripts and conversation structures. No word-for-word text – that sounds stiff. Instead, a clear central theme for each episode, so you know what you’re working towards.
Are you also drawing up a marketing plan?
Yes. A podcast that isn’t promoted anywhere won’t reach anyone. We’ll develop a marketing plan tailored to your target audience and channels, from LinkedIn to newsletters to distribution via podcast platforms.
Do you also help people find a host?
Yes. Not everyone wants to or is able to host their own podcast. We’ll help you find a suitable host from our network or guide your own host through the process. A good host makes all the difference between a podcast that people listen to right to the end and one they switch off halfway through.
Do I need to know anything about the technical side of things?
No. We’ll explain how everything works, but you don’t have to manage it yourself. We’ll take care of the technical side, so you can focus on the conversation.
What goes wrong most often with a podcast?
There are four things we see time and time again.
Trying to make a podcast too short. Depth takes time. A conversation that goes nowhere helps no one.
Keeping the podcast purely business-focused. People listen to people, not company profiles.
Cramming multiple topics into a single episode. Choose one topic and explore it in depth.
Treating the podcast as a one-way broadcast. A podcast that only says what you want to say doesn’t build a connection. It’s about the story that helps the listener move forward.
How can a podcast benefit my organisation?
We actively contribute ideas on how the podcast can create value: leads, authority, recruitment, customer relationships or partnerships. A podcast is a distribution channel for expertise, but only if you know what you want to achieve with it.
Can we use the podcast on a scalable basis?
Yes. We turn a single recording into multiple assets: clips, quotes, blog posts and newsletter content. That way, you can achieve more with less production time. That’s how you make a podcast profitable.
What is a thought leader marketing strategy, and how does the podcast fit into it?
Thought leader marketing means that you are the expert people are looking for, not the company behind you. The podcast is the tool for building that position – consistently, authentically and at scale. We help you integrate the podcast as the core of your content strategy, not as a stand-alone project.